Meet Our Coach - Pam Jenkinson (3RO Ltd.) (Interview)

interview with a life coach

Pam Jenkinson from 3RO Ltd. is a Business, Career and Life Coach from Livingston, United Kingdom.

Pam works with clients at conscious and unconscious levels, drawing on aspects of NLP (Neuro-Linguistic Programming), CBT (Cognitive Behavioural Therapy), and hypnotherapy, to enable clients to identify their own solutions and clear a path towards a life that fully, truly satisfies them.

Amongst others, she is a Master Practitioner of NLP (Neuro-Linguist Programming), certified by INLPTA (International NLP Trainers Association) (2013) and a member of ANLP (The Association for NLP). She is also an Associate Member of the Association for Coaching (AMAC).

Pam worked for over 30 years in UK pensions industry. She has realised that whilst financial advice was available for those approaching retirement, most people retired without any psychological preparation for the huge mental shift this major life-milestone brings.

1. What has motivated you to become a professional coach?

I came to a crossroads in my life. I knew I wasn’t happy and couldn’t understand why I felt as I did. I had a good job, lovely house, fabulous husband, nice cars, etc. Externally everything looked perfect, but inside was a different story.

I tried two different coaches, neither of which helped me. They let me talk about all of my problems for an hour at a time, and I left their sessions feeling as fed-up and helpless as when I arrived.

As often happens, when you really need something, the universe sends a response. The universe heard me and sent me a lovely coach, who focused on positivity and solutions through use of Neuro-Linguist Programming and various other tools. From our very first session I felt a difference.

That same coach (Madeleine Allen of Allen Training) is now a cherished friend and colleague. I went on to train with her. Now I assist people by providing solution-focused coaching to recognise all of their resources, clarify their goals and support them on their journey.

2. Can you name three key qualities as a highly effective coach that you possess?

Three of the key qualities which I possess which enable me to be a highly effective coach are:

Passion – I love what I do. I love bearing witness to those “Ah-ha!” moments my clients have, as the missing piece of their jigsaw falls into place.  I love hearing about the changes they’ve made and seeing their satisfaction with their achievements. I love knowing that I have helped that change to happen.

Detecting – I listen to my clients’ words but also see what they are saying with their tone, their pitch, their eyes, their skin, their facial changes and expressions and their body language. This provides clues to what’s going on unconsciously.

Patience – Sometimes people bring up complex issues. It can be tempting, especially if they are working within a tight budget, to provide a “quick fix” that will provide a short-term solution, because I want them to feel better as soon as possible. But lasting results are rarely achieved with one or two single coaching sessions. So if a client insists that they only need one or two sessions, I am patient and welcome their return when they are ready.

3. What do you wish you had known before starting out as a professional coach?

I wish I had known how much I would love being a life coach. I sometimes wish I had changed careers years earlier, but then I’m a great believer in everything comes to us when the time is right.

4. What is the most rewarding aspect following your work as a professional coach?

Meeting such a wide variety of people, who each feel they can trust me enough to share their stories and thoughts with me is one of the most rewarding aspects of being a life coach. It’s a real privilege, and experiencing different perspectives and opinions often challenges me to explore my own thinking. It’s a part of life-long life-learning.

5. What do you believe is the most common misconception that people have about the professional coaching industry?

People resist turning to a life coach in the belief that they should be able to sort out their problems by themselves. Perhaps they can – eventually. But having a coach to provoke different lines of thought, by posing questions an individual could not, or would not, ask themselves, is just one of a myriad of advantages a coach brings.

interview with a life coach

6. Out of your personal habits, what are the most important for your own professional success?

The practices of Mindfulness and Gratitude influence everything I do in my life. They certainly influence my interactions with clients and my approach to coaching.

7. What is the one most important thing that you would like prospective coaching clients to know about you?

It’s important to me that prospective clients know that they can trust me to tell me anything they want to. I always treat anything any information shared in the strictest confidence, and this is explained in the Coaching Information Sheet which I issue to all new clients. Sometimes people have held something inside themselves for a long time and they feel it’s too terrible, perhaps too shameful to speak about. But many people feel this way, and once an individual can find the courage to share what they have kept hidden, the very act of putting it into words and telling someone they can trust changes the dynamics of the issue. With that change often comes the possibility to come to terms with it and move forward.

8. What distinguishes you from the other coaches?

What distinguishes me from other coaches is that I am the only coach who is me – has my life experiences, my skills, my knowledge, my approach. I never feel that life coaches are in competition with each other. We can benefit and learn by sharing experiences and ideas.

For clients, choosing a life-coach is like choosing a pair of shoes: they should choose a coach they feel most comfortable with and trust to take them over the terrain they wish to cover. This means that they may choose different coaches for different areas, or they might work with one coach for a while and then wish to work with another coach when their circumstances have changed. That’s perfectly reasonable. You wouldn’t what to wear stiletto-heels to go hiking or wellie-boots to go dancing.

9. How can coaching clients get the most out of a coaching session with you?

Coaching client gets the most out of a coaching session by ensuring that they arrive prepared, e.g. providing any information or completed forms prior to our first meeting, and by “doing their homework” between consultations, as requested.

As my company website ( explains, I will ensure clients can derive the utmost value from consultations by:

  • Establishing rapport;
  • Respecting my client’s map of the world;
  • Ensuring that I, my client and the environment, are resourceful; and
  • Agreeing a desired outcome from our meeting.

10. What would be the structure of one of your typical coaching sessions?

For me there is no such thing as a typical coaching session because there is no such thing as a typical client.  Each client is unique. 

During my initial discussion with a potential client, I will ascertain what sort of environment in appropriate, e.g. walking-coaching, coaching by Skype, coaching one-to-one at a quiet, relaxed venue, coaching in a formal coaching room, etc., and I will agree this with the client. 

The format of the consultation itself is wholly dependent on each client, and what I feel will be most beneficial for them.  Some clients want to hear me speak, others want me to listen. The “right” balance is what works for the client. 

Pam Jenkinson (12 reviews ) Business Coach, Career Coach, Life Coach

Major life changes such as retirement, redundancy and career changes challenge our sense of who we are. At 3RO we enable clients to: explore ALL their options; clarify their goals and desires; and find their new, true id... Read more