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Sarah Fraser

Hi, I'm Sarah Fraser  

Unlock your potential to be the best you can be and discover a deeper, richer sense of happiness.

If you have something you’ve always wanted to achieve, and need help getting there, why not give coaching a go?

Richmond, United Kingdom
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About Sarah

Sarah Fraser is a Life, Career and Leadership Coach at Happiness Express Coaching where she helps people go from “I wish I was” to “I am”, so they experience greater happiness and higher performance.

Sarah supports people and organisations in the areas of personal branding and authentic leadership, strengths-based coaching, and workplace wellbeing.

My Training and Qualifications

  • BA(Hons) Business Studies with Languages
  • Diploma in Personal Performance Coaching
  • Professional Certified Coach (International Coach Federation)
  • Myers Briggs Type Indicator STEP 1 Practitioner
  • NLP Master Practitioner
  • Mindfulness-based Stress Reduction

My Coaching and Work Experience

  • Coaching full time since 2009
  • One-to-one executive, career and life coaching: 1000+ hours’ with clients from 28 different nationalities
  • Director-level global roles during previous corporate life, leading virtual teams in APAC/China, Europe and USA
  • Lived and worked in the UK (9 years), USA (3 years), The Netherlands (9 years) and Australia (1 year)
  • Career coaching: trailing spouses of Indian expat assignees to Unilever UK (Crown Relocations)
  • Expat Coaching: guiding expats to integrate socially and professionally into the Netherlands, UK and Australia
  • Clients at Philips, SwissRe Insurance, Rabobank, Fedex, Gucci, US Consulate, KLM, Sony, TOmTom, PWC, etc
  • Workshops: Disruptive Thinking, Workplace Wellbeing, Strengths, Values Alignment, Team Building, Workplace Innovation

Customer Reviews

  • from Tauneel McKay, director IT, Switzerland on 02 May 2016

    Sarah was excellent at listening and understanding the issues. She very quickly got to the crux of my issue. The work she did with me was extremely tangible. She helped me set goals, and together we checked and verified in each session if I was closer. She helped me find the right tools to use for the right situations. She broke down the bigger issue into smaller manageable chunks and helped me find out how to deal with each one. I have gained more confidence in myself and know that when I face difficulty, I will be able to use the tools and techniques I learned with Sarah. And the best part of working with Sarah is that I actually watched myself succeed at the goals we set. This in turn boosted my confidence to set more goals to achieve.

    Thank you Sarah


  • from Nancy, account manager, The Netherlands on 15 Mar 2016

    Several years after our coaching sessions ended I’m still benefitting. I recently received a big bonus, which was related to a development plan I had created with Sarah and followed ever since. So THANK YOU for that! The coaching set the first stones for me to change my career


Customer Reviews

  • from Tauneel McKay, director IT, Switzerland on 02 May 2016

    Sarah was excellent at listening and understanding the issues. She very quickly got to the crux of my issue. The work she did with me was extremely tangible. She helped me set goals, and together we checked and verified in each session if I was closer. She helped me find the right tools to use for the right situations. She broke down the bigger issue into smaller manageable chunks and helped me find out how to deal with each one. I have gained more confidence in myself and know that when I face difficulty, I will be able to use the tools and techniques I learned with Sarah. And the best part of working with Sarah is that I actually watched myself succeed at the goals we set. This in turn boosted my confidence to set more goals to achieve.

    Thank you Sarah


  • from Nancy, account manager, The Netherlands on 15 Mar 2016

    Several years after our coaching sessions ended I’m still benefitting. I recently received a big bonus, which was related to a development plan I had created with Sarah and followed ever since. So THANK YOU for that! The coaching set the first stones for me to change my career


  • from Joanne on 01 Jul 2015

    “I came to coaching wanting to improve my confidence. Prior to the sessions I tended to second guess myself and give myself a hard time, but the coaching helped me to find trust and confidence in my abilities. The reasoning and strategies used during and in between the sessions helped me overcome my confidence wobbles. And the more I got on and simply did things, the more I achieved.”


  • from Amitaabh Bakshi on 11 Jun 2015

    "Sarah was my career coach facilitating my transition into the UK. During this time I have had the honour to work very closely with her. She is an expert at her subject with very high level of integrity. Her ability and dedication to provide solutions to challenges is exemplary. Sarah is a very hardworking and focussed professional. In my opinion, she possesses the most invaluable attributes - "trust, transparency and initiative". She has added great value in helping me reach closer to my goals."


  • from Dean Wooding on 21 Mar 2015

    “Sarah helped me clarify and build bridges between two quite different professional strands, mindfulness training and town planning. I appreciated how patient, attentive, professional and friendly she has been through this process. In particular, the mock job interview sessions lent me lots of confidence prior to a job interview. The mind-mapping has proved particularly valuable in clarifying a future direction for ‘mindfullife’. Sarah’s natural positivity made the sessions a pleasant experience. She has provided lots of excellent tips to follow up which made each session part of a broader process of clarification. I have already recommended Sarah to friends and intend to keep in contact with her in the future.”


  • from Tina Solos, global business applications manager, The Netherlands on 11 May 2016

    Sarah has been pivotal in recalibrating my ambitions, goals and development areas when I was at a crucial crossroad in my career. Her approach is as results-driven as it is human, with a deep personal commitment to achieve the targets that we defined together.

    Throughout the process, Sarah has challenged me, or slowed me down as necessary, helping me develop my unique personal brand and a new perspective on a healthy work-life balance.